HOW ARE IMPRESSIONS COMPUTED? WITH A TOOL REFERRAL

Impressions track the number of times your message shows up in feeds, while reach counts the variety of special audiences. For instance, if your article has 1,000 impressions yet a reach of 400, it implies some viewers saw it greater than once [3] [2] While Reach stands for the number of one-of-a-kind individuals your web content reached, Sights sh